We're a new breed brand and CX agency, building brands that are more relevant to real people.
We’re called The Ninety-Niners because we stand with the 99%; the real customers who experience brands, not the 1% who create them.
We believe Adland is out of touch with real people. It has become obsessed with awards, purpose and the latest shiny technology. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.
The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model. One that provides big agency thinking, without the big agency bullshit.
To celebrate the launch of Organix new baby meals, we challenged parents to step into their baby’s shoes (and our giant highchair) and try them, alongside competitors. We captured their reactions and the content is being distributed through meta and TikTok with paid support.
If you think pineapple on pizza is a crime, look away now! We launched Dole Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR.
Our latest work for Organix introduces the 'A-Z of Great Food', which gives parents a fun way to introduce their little ones to a wide range of nutritiously delicious food. The campaign features the foods from the A-Z in fun, Rube Goldberg style stop-frame animations.
Our new content series for Lloyds Bank helps children with Smart Start accounts build financial confidence and independence. We created a series of 5 relatable, down to earth and visually engaging short films for 11 – 15 yr olds, as well as a film for their parents.
Our new campaign for GSMA (the body representing the mobile industry) is helping secure the future needs of mobile over competing technologies. Targeting decision makers within the UN, we’re putting forward both the rational and emotional arguments for mobile and 5G technology.
We have created an online content hub, to help business owners build mental resilience and look after their mental health in trying times. It features written guides, video and written case studies, and a portal to book a free therapeutic coaching session with a MHUK specialist.
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