We're a new breed brand and CX agency, building brands that are more relevant to real people.
We’re called The Ninety-Niners because we stand with the 99%; the real customers who experience brands, not the 1% who create them.
We believe Adland is out of touch with real people. It has become obsessed with awards, purpose and the latest shiny technology. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.
The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model. One that provides big agency thinking, without the big agency bullshit.
In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.
Industry leaders must help to create an environment in which creativity can thrive
Industry leaders share what they are committing to spending more time on in 2024 and what they going to stop saying yes to to ensure that it’s possible
Si Goodall, Founder at The Ninety-Niners says 2024 will see mainstream culture back on the agenda
Striking the right tone for Christmas this year is no easy feat for brands and advertisers
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