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AI: transforming work in the fourth industrial revolution

Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.

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Digital Inclusion: the Necessity of Accessibility.

Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.
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TBWA Backslash Edges Report

More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.
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AI Consumer Index

The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.
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The Weber Forecast

This week's snippet from The Weber Forecast is the single tax. It has never been more difficult for a single person to live independently. CNBC reported that almost half of US adults are currently single and are dealing with the “single tax”. The principle is that maintaining a single household doesn't cost half of a two person household. Current societal structures remind you not only are you single - but you have to pay for it too. Want more Forecast Email [email protected]
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The Weber Forecast

This week's snippet from The Weber Forecast: interviewer jobs at the red carpet are being given to social media stars. Meaning journalists that have spent years honing their craft are being overlooked. There has been backlash in consequence to seeing influencers at the award show for their style of questioning and lack of preparation. It's tricky finding the right person for the job and more broadly, it opens up a wider conversation on merit. Want more Forecast Email [email protected]
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How NOT to talk about sustainability

We know that climate change is a hot topic, but sustainability is a challenging topic of conversation – especially for brands. Nicola Davies, Head of Strategy at Exposure, examines how brands can create compelling sustainable narratives that inspire meaningful conversations, offer hope and galvanise action.
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The Weber Forecast

This week's snippet from The Weber Forecast is when meme sticks and trends change the lexicon. New phrases and words are invented on TikTok and some haves short lifespan, but others do have staying power. For example when someone say 'X is my roman empire.' There is an understanding, it is something they think about often. Some brands like RSPB have established an authentic sense of belonging online. Want more Forecast? Email [email protected].
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The Consumer Lens on Trends

'After trawling through trend reports, we noticed that similar narratives came up again and again. Would consumers connect them to their own lives? We selected 10 recurrent trend narratives, to put to people from up and down the country. Our aim wasn’t to prove or disprove them. Nor was it to reflect public opinion at scale. Instead, we wanted to pull out some zags - by looking at trends in a different way.'
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Macho, Macho, Not So Masculine, Man?

In the wake of Barbie-mania over summer and headlines dominated by the rise and fall of Andrew Tate, we wanted to explore what masculinity means for people in the UK. We partnered with GWI to undertake proprietary research to step out of the Mojo Dojo Casa House and question what masculinity really means for UK consumers. Read more in our exclusive report below.
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How to maximise your analytics impact

In today's data-driven world, the role of analytics in shaping business decisions can’t be overstated. However, many brands struggle to realise the full potential of their analytics investments. In this guide, we explore how brands can enhance the effectiveness of their analytics initiatives by focusing on user stories, selecting the right KPIs, building insightful dashboards, and fostering a culture of analytics-driven decision-making.

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Challenges facing the travel industry in 2024

From maintaining online reputation to customer retention we discuss the challenges facing the travel industry in 2024 and how a travel PR strategy could drive impact.

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How airlines can take off with simplicity-first solutions

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey. Here are some examples:

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Universal Analytics Data Deadline: July 2024

From the 1st of July 2024, Universal Analytics Data & Properties will begin to be deleted by Google. Unless this data has been exported & backed up, you run the risk that all of that historical (and precious) web data will be lost. Director of Digital David Schulhof discusses what this means and what you can do about it.

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PrettyGreen Introduces The Play Book Report

Want to make the most of your marketing budget when it comes to planning activations on cultural calendar days? Take a look into our new Play Book report about behaviours in the leisure sector, revealing new insights into how UK audiences are spending their time and money in 2024. Download your preview PDF here linking to the full Play Book report.

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The Weber Forecast

This week's snippet from The Weber Forecast is AI sceptics are reclaiming a centuries-old term; neo-luddites. A growing number of them are gaining public awareness with extreme attitudes towards the dangers of AI, believing humanity has around five years left. The decline of social media, yearning for pre internet times... there's a growing sense of techno-pessimism in wider society. Want more Forecast? Email [email protected]