Obsessed by effectiveness and driven by creativity, Joint is a happy collection of expert strategists, creatives and producers. We place our clients and their business at the heart of everything we do. We relish a challenge and we believe relentless collaboration is our best chance of success.
To truly address the diversity challenge agencies have to address the access challenge
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
The new campaign from Joint re-imagines the popular idiom
The new campaign from Joint for Amazon puts a twist on a classic tale
Joint’s fake AI generated webinar blocks out your diary to ensure you can give the beautiful game your full attention
With the Women’s World Cup around the corner, we asked industry leaders to have their say on this historic tournament.
Laura Jones, Strategy Partner at Joint lifts the lid on yoghurt brand The Collective’s challenger marketing strategy.
We ask industry leaders to have their say on how the industry can harness the benefits of AI while preserving their unique creative talents.
We ask industry leaders to have their say on the future of creative work
The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.
Thoughts on what we can DO this International Women’s Day
There are around 303 million fewer women online than men.
The roll back in gender equality means that International Women’s day demands so much more than performative feminism.
Valentine's Day has historically focused on a one dimensional view of love that excludes the majority
The ad industry should be well prepped for the introduction of regulation and look toward the opportunities
Can technology be used as a tool for creatives or will it undermine the creative process?
After a year of hardships, the festive season marks a time to give back and spread joy
Lori Meakin reflects upon the leadership legacy of growing up in a ‘Queendom’
Where purpose has become something of a buzzword, identifying authentic purpose and operating with clear goals continues to resonate with consumers
Now more than ever consumers will be loyal to brands that show they understand them
Against a backdrop of transphobia, the new film highlights the need for true inclusion and better representation in the advertising and marketing industry @outvertising
The new actions are being added to the advertising industry’s All In Action plan.
Kindness & Leadership 50 Leading Lights list is now open
Men have an important role to play in creating an inclusive future for all
Industry leaders share how their new approaches to talent are helping develop a future-proofed industry.
As companies across the UK trial the 4-day week we ask industry leaders if it would work for advertising.
WACL launches a collection of mugs celebrating women who lift each other up.
Industry leaders share why they are choosing change in 2022.
All In aims to build a workplace for UK advertising where everyone feels they belong with new inclusion champion status
‘Advertising A Good Life 2030’ explores the role of the marketing industry in pushing forward the sustainable agenda
With the world still facing uncertain times, marketers are navigating the festive period with cautious optimism.
RNIB and The&Partnership have launched a pop-up store highlighting the inaccessibility of shopping.
It isn’t easy to stay creative in an always-on pressurised environment, but these inspiring reads can help.
Amazon Prime packs a punch as Rapunzel and Cleopatra rewrite history
Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.
With restrictions beginning to ease and a return to outdoor sports and simple pleasures, we asked a selection of creative leaders where they are getting their creative inspiration from.
As we move swiftly into the middle of a year that has shown us, perhaps more so than ever, how vital listening and storytelling really is, we asked a number of industry experts about the importance of representative storytelling.
Lori Meakin, Founder of Joint explores new research designed to better understand the Equal Parenting Gap and highlights why we can’t create real equality until we un-gender parenting.
As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.
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