The Cybersmile Foundation's Modern Witch Trials
Tackling the rise of cancel culture
Nearly 50% of British Internet users cite they’ve been harassed online. Social media has improved our lives: connecting people and providing encyclopaedia at our fingertips. However, this freedom has empowered a mob of justice warriors and led to rise of cancel culture.
We partnered with The Cybersmile Foundation to make an analogy to the mobs of the past to highlight the issues when we contribute to harassment, shame, and isolation to online victims. Working with a Hollywood director, we created a film that sparked conversation and encouraged viewers to engage more productively online. The film sparked important discussions, had overwhelming engagements and led to a 66% increase of site visits.
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The Cybersmile Foundation's Modern Witch Trials
Nearly 50% of British Internet users cite they’ve been harassed online. Social media improved our lives however, the online anonymity has empowered mobs of justice warriors and led to the rise of cancel culture. We wanted to create a campaign that helped educate around the issue.