Campaigns in partnership with AAA game titles can take years to create and seven figure budgets. In a time of economic uncertainty, very few brands can afford to throw down that amount of cash just to play the game. 

What some brands fail to realise is that there are levels to play and multiple ways to win in gaming. You don’t have to engage with AAA games to win, and you don’t need to spend a fortune either. You just need to find the right community that works for you and commit to growing that relationship and flourishing together.