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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

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Tweet : Jan 19th 2018 19:03
@lyft gives the sharing economy a boost, while @RevolutApp aims to revolutionise travel insurance, only covering you on the days you actually need to be covered: via @TheFutureLab > https://t.co/RMS1gfwSHM https://t.co/Cuz2SbsAc6
Tweet : Jan 19th 2018 17:24
The Challenger Project is dedicated to understanding and exploring how a new generation of challenger brands grow and succeed. Subscribe here and join us on our journey ???? > https://t.co/P8sjZKqHHr https://t.co/xjyvebBvxo
Tweet : Jan 19th 2018 15:02
Why 'see-now-buy-now' makes sense for China’s luxury customers: via @glossyco > https://t.co/291mpKVmlv? https://t.co/8ykqoCcqRS
Tweet : Jan 19th 2018 13:00
5 strategies for doing more with less > https://t.co/RzzJkWdPrP https://t.co/rAwvLg5amw
Tweet : Jan 19th 2018 11:51
@martinpiracy Hi Martin, great point - the image above doesn't seem to be on the campaign site - but the article. Thank you. https://t.co/w7KJKUqF8w
Tweet : Jan 19th 2018 11:04
Is challenger strategy just best practice now? > https://t.co/jzw0ClYdAn https://t.co/RFTk3pzRel
Tweet : Jan 19th 2018 10:01
Budweiser targets ‘dry January’ brits with prohibition alcohol-free beer campaign: via @_netimperative_ > https://t.co/9SA5PTySE2 https://t.co/pKpfeRULHl
Tweet : Jan 18th 2018 19:03
How to find the upside in limitations and unlock agency growth with .@markcbarden - 01/30/18, 1-2pm ET. Register to learn how to take constraints and put them at the heart of strategy development > https://t.co/Iq6a2B8WPu https://t.co/iMU44tqUpp
Tweet : Jan 18th 2018 17:24
Duracell’s CMO on the 7Ps that are redefining the brand: via @MarketingWeekEd > https://t.co/33eVXoGdTF https://t.co/wff3EeHOGD
Tweet : Jan 18th 2018 16:05
When it comes to estate agents, the future could be purple: via @guardian > https://t.co/FCmjnVZUMu https://t.co/IenzFKSLVX
Tweet : Jan 18th 2018 15:01
L’Oréal’s Magic Button: via @L2_Digital > https://t.co/CjOGnTq3Uz https://t.co/hDSD1XnChu
Tweet : Jan 18th 2018 14:01
This week @eatbigfish interviewed Costa Express MD: Scott Martin. We found out how a challenger approach and 'thinking like a No.2' benefitted himself and the team, while learning more on the ever-changing needs of today’s coffee drinker ? https://t.co/kbxPSit8ZA
Tweet : Jan 18th 2018 13:00
The specifics of fame - how famous do we need to become, and why? > https://t.co/7vYOjo0NM7 https://t.co/vxVf834T34
Tweet : Jan 18th 2018 11:04
Beer-battered ‘tofish’: welcome to London’s first all-vegan pub - The Spread Eagle in east London marks a cultural shift towards a plant-based lifestyle: via @guardian > https://t.co/KiQbux0g69 https://t.co/DqRBEztBUd
Tweet : Jan 18th 2018 10:15
We live in a world of continuous partial attention > https://t.co/aqShndHwWW https://t.co/LacTE4WcrF
Tweet : Jan 17th 2018 19:03
F1’s commercial boss on building a brand beyond racing: via @MarketingWeekEd > https://t.co/oiNrZWfowx https://t.co/akztyfhD2l
Tweet : Jan 17th 2018 17:24
3 types of challenger brand strategy > https://t.co/uEY6PnW3lV https://t.co/W3aq19SLnS
Tweet : Jan 17th 2018 15:01
Beauty brands are remaking the peer-to-peer sales model for a digital age: via @digiday > https://t.co/8ddDz4zruX https://t.co/HM7wBXjWg4
Tweet : Jan 17th 2018 13:00
4 essentials for driving a successful change of strategy > https://t.co/iz4aBJ1pzE https://t.co/4lAT6HnjBr
Tweet : Jan 17th 2018 11:04
The Disruptors Humans 2.0: meet the entrepreneur who wants to put a chip in your brain - via @guardian > https://t.co/FQsoZjSgOV https://t.co/op5p8qAQxD
Tweet : Jan 17th 2018 10:14
We are all now 'Uber's Children.' Here's what to expect next > https://t.co/mTsfZEaeoV https://t.co/pccFO4phdB
Tweet : Jan 16th 2018 19:03
'We're trying to normalise the conversation': the UK firms rethinking tampons - via Guardian Small Business Network > https://t.co/9GtDPQykYK https://t.co/bPA80141sv
Tweet : Jan 16th 2018 17:24
What is a challenger brand? > https://t.co/u37FRU2QTn https://t.co/yWwy7seRZL
Tweet : Jan 16th 2018 13:01
6 misconceptions about challenger brands > https://t.co/wvjVRzs7mC https://t.co/AQl75J2Y9v
Tweet : Jan 16th 2018 11:04
CVS bans photo manipulation on its beauty images, will hold other brands to same standard: via @dpreview > https://t.co/645aPyU7An https://t.co/s5btQkF4Ri
Tweet : Jan 16th 2018 10:12
Consumers are choosing purpose-led brands that put people before profit, and rejecting those that don't > https://t.co/igp7kFFf66 https://t.co/ivqKM3vjEN
Tweet : Jan 15th 2018 19:03
How luxury brands are melding stores in China with Chinese tech platforms: via @glossyco > https://t.co/TnRNGqG894 https://t.co/6lFfsS4rSg
Tweet : Jan 15th 2018 17:24
It pays for brands to be dramatic > https://t.co/96mLS5uBEV https://t.co/IlFBWrPOSY
Tweet : Jan 15th 2018 15:02
Financial institutions are have a growing interest in influencer marketing: via @Digiday > https://t.co/stH7fZ9A4Y https://t.co/wwyWdemEGQ
Tweet : Jan 15th 2018 13:00
Why drama is a strategic imperative > https://t.co/YZo6ijz78i https://t.co/JvFYOqoBrE

The Challenger Project  - Challenger Brand Profile: Comviq
The Challenger Project
(eatbigfish )
Challenger Brand Profile: Comviq
Brand strategy
An interview with the Marketing Manager at Comviq, Lotta Onajin
Mar 22nd 2017 14:42:34
The Challenger Project  - Challenger Brand Profile: Pip & Nut
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Pip & Nut
Brand strategy
An interview with the founder of Pip & Nut, Pip Murray
Mar 22nd 2017 14:37:21
The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17

Case studies


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