About us / Testimonials

Hear what our clients are saying about us.

"Creativebrief add real end-to-end value throughout any search process; from refining a brief, to ensuring that agencies are the right fit and have the appropriate capability – through to offering impartial advice and challenge along the way. Outside of agency selection, they are a great source of on-going market intelligence, with a comprehensive range of services and content to make sure marketing teams are always looking outside of our immediate category."

Reuben Arnold, Vice president, Brand Development & Marketing EMEA,


“It was a pleasure working with Creativebrief. Not only did they bring a wealth of knowledge on agency capabilities and where the talent was, they were very supportive in sharing their knowledge on a number of remuneration models including performance related negotiations. Their approach was to be as open and transparent as possible, and to allow agencies to get a good feel for our brands as well as our company. I would certainly recommend other FMCG organisations to invest in Creativebrief.”

Raj Bassan, Senior Category Manager


“Creativebrief was a key part of the review process. Their advice and support supplemented our search and we were happy to work alongside someone who took agency selection as seriously as we do”.

Emma Hunt, Head of Marketing

Nichols plc

“Creativebrief’s BITE INSPIRE session was a brilliant way to look at some of the key trends that shaped 2016. Also hugely valuable to observe and learn from the behaviour of brands in other markets outside our own. We all left feeling enlightened and inspired to consider how our brands might capitalise in the year ahead”.

Adrian Troy, Marketing Director

AG Barr

“Creativebrief helped with generating and advising on both a long and shortlist of agencies that would be a great brand fit. We couldn’t be more happy with how things are shaping up”.

Sotos Georgalli, Brand and Creative Director

Moss Bros

“BITE LIVE is a high caliber event that attracts a wide range of industry leaders looking to cut through the noise and walk away with valuable insight and inspiration for their brand. It highlighted not only what other brands in different sectors are doing incredibly well, but how they're actually doing it and the strategic thinking behind the success stories”.

Pete Markey, Brand Communications and Marketing Director


“In a short span of time, Creativebrief were able to understand Group’s brands, objectives and culture. Come deadline date, we were super excited to have found an amazing agency that was the right fit for our business and culture”.

Shakur Shidane, Head of Brand Group

“Creativebrief were nothing but professional from start to finish. We found they added value at each stage … I’d have no hesitation in recommending Creativebrief to assist clients in this process [of finding transformational agencies] – it made it easier, slicker and much more straightforward.”

Steve Clarke, Marketing Director

Genius Foods

“Fantastic BITE INSPIRE session that helped our global team to gain true insight into key marketing trends and stand-out creative work from around the world. A rare chance to look outside, take stock and consider opportunities in the context of the broader landscape”.

Manos Spanos, Senior Director, Global Brand Marketing


“At British Gas all the marketing team have their own individual access to, BITE and bespoke alerts. This has been a key part of developing an internal culture of creativity.  It has helped us to build knowledge and inspiration around what's happening in the world of marketing, and is an invaluable way to keep track of the industry’s leading agencies”.

Margaret Jobling, Director of Brand Marketing

British Gas

“My team and I use and BITE for three distinct purposes: firstly to stay knowledgeable about what other brands are doing around us, secondly to challenge ourselves to do even better, and thirdly to find the best agencies to work with to achieve our ambitions”.

Henry Windridge, Head of Marketing

Global Radio

“We have worked with Creativebrief to find agencies in areas as broad as digital, crm, media, pr, retail design and branding. Their market intel is always up-to-the-minute and their understanding of our brand, team and culture means that the agencies we meet are always spot-on. This enables us to move faster, but always in the knowledge that we haven’t compromised on quality. I wouldn’t hesitate to recommend Creativebrief to other brands who take agency selection seriously”.

Andy Edge, Commercial Director

ODEON Cinemas

“My team at BBC WW are signed-up to and the alerts that come out weekly. It’s a great way of tracking brilliant campaigns from across the industry, which has the knock-on benefit of helping to inspire us to create great work of our own and to find the best agencies to support us in that. We also all read BITE monthly, and I attended the most recent BITE LIVE event which was one of the best of its kind that I have been to”.

Sara Holt, Vice President, Marketing

BBC Store at BBC Worldwide

“Our role as marketers is more complex than ever. In order for my team to develop the best marketing we must ensure that we can always access new industry insights, case studies, trends, agencies and inspirational work. Creativebrief is a brilliant tool for providing this knowledge, which also often sparks great dialogue and debate”.

Ellen Johnson, Head of Marketing and Communications

Comic Relief

“Creativebrief played a fundamentally important role in our last three global agency appointments. They firmly understand our brand, our culture and our requirements and use this combined with their in-depth knowledge of the marketplace to focus our search around interesting and relevant agencies. Beyond this their advice and support throughout was first rate - always unbiased and well considered”.

Hamish Rickman, Vice President, Marketing

Virgin Atlantic Airways

“We needed to find an agency to help us step-change our European-wide social and digital activity, and initially began the search ourselves. Having struggled to locate agencies that we felt really challenged us we approached creativebrief to support in the review and as a result found an outstanding agency. Already we are starting to see the change in the quality of our digital marketing”.

Bastiaan Ellen, Director Social and Content Marketing


“Fascinating, inspirational and mind-opening. Creativebrief’s BITE INSPIRE session proved invaluable in focusing the team on some of the world’s most exceptional creativity, and subsequently in helping us to think bigger for our own brands everyday”.

Jackie Lee-Joe, CMO

BBC Worldwide

“We know the team at Creativebrief well, and have been engaged with them since their early developments into the USA market. We subscribe to the various alerts and trend briefings that they produce, and find their knowledge of progressive North American agencies to be exceptional”.

Afdhel Aziz, Brand Director

Absolut Vodka, Pernod Ricard, New York

“We believe your support will help to ensure we engage the best agency talent to deliver a successful and ground breaking global campaign that will make a real difference in the lives of billions of people across the world. Please transmit our appreciation to the team working on this crucial project”.

Corinne Woods, Director

United Nations Millennium Campaign

“We worked with Creativebrief recently to find our new lead creative agency in North America. The brief was to identify independent, nimble, contemporary, creatively driven agencies – those that matched our challenger mentality, our drive and our restless ambition. Their market knowledge of these new-model (and hard to find) agencies was first rate and as a result of this we have now begun a relationship that we’re very excited about”.

Simon Bradley, VP of Marketing Americas

Virgin Atlantic Airways

“We need to be curious by nature as marketers and Creativebrief’s BITE LIVE event is a step forward to doing that”.

Ellen Johnson, Head of Marketing and Communications

Comic Relief

“I love BITE. I love it. You had me at Cat Poo Coffee”.

Cristina DiGiacomo, Senior Brand Planner

The New York Times